An exclusive Live Webinar
Tech CFO's Guide to Defining and Calculating ARR
Broadcast has ended. You may watch the replay!
Here is What You'll Learn!
The 5 core questions every ARR definition must answer
Learn how to explicitly define exactly what is included and excluded in their calculation to ensure their metric stands up to investor scrutiny.
Techniques for handling variable and usage-based revenue
Learn how to incorporate usage fees, consumption models, and other variable income into your headline numbers without inflating the perceived stability of your recurring revenue.
Strategies for choosing the right data source
We will clarify the critical differences between Contract-based ARR (annualized TCV) and Revenue-based ARR (run-rate) so you can select the methodology that best fits your business model.
How to build investor trust through transparent disclosure
Discover why providing clear, consistent definitions reduces analyst confusion and prevents the "loss of credibility" that often results from changing metrics or vague reporting.
Best practices for annualization formulas
Participants will explore common calculation approaches—such as "MRR x 12" versus "Trailing 90 Days x 4"—and understand which specific formula provides the most accurate picture for their stage of growth.
Real-world examples of "Gold Standard" disclosures
Review actual disclosure models from top public SaaS companies to see how they present explicit mathematical formulas and handle nuances like full renewal assumptions.
About Ben Murray (Host)
Ben is The SaaS CFO with over 25 years of finance and accounting experience in the airline and software industries. He rose the ranks of financial planning and analysis to SaaS CFO for founder-owned and private equity-backed companies. His software journey began in 2004 at a public healthcare tech company.
Ben shares his 10+ years of experience as a SaaS CFO at TheSaaSCFO.com and TheSaaSAcademy.com. He has an MBA from the University of Iowa and holds an active CPA license.